Question 1

What is Trust SEO?

Accepted Answer

Trust SEO is a transparent SEO leaderboard platform that displays verified Google Search Console (GSC) data for websites. We provide real-time, verified metrics to help you track your SEO performance and compare it with others in your league.

Question 2

How does the leaderboard work?

Accepted Answer

The leaderboard ranks websites based on verified GSC metrics and proprietary SEO scores. Sites are organized into three leagues: Rising (< 1k clicks/month), Growth (1k-10k clicks/month), and Authority (> 10k clicks/month). You can sort by Score, 30d Growth, Clicks per page, or Ranking pages to see different perspectives on performance.

Question 3

What are the different leagues?

Accepted Answer

There are three leagues: Rising for sites with less than 1,000 monthly clicks, Growth for sites with 1,000-10,000 monthly clicks, and Authority for sites with over 10,000 monthly clicks. Each league focuses on different growth strategies and allows you to compete with sites at a similar scale.

Question 4

What is the TrustSEO Score?

Accepted Answer

The TrustSEO Score is our proprietary SEO authority metric that combines multiple factors including clicks, impressions, click-through rate, position, and growth velocity. It provides a comprehensive view of your site's SEO performance and helps you understand how you rank against competitors.

Question 5

How is the TrustSEO Score calculated?

Accepted Answer

The TrustSEO Score is a comprehensive SEO metric ranging from 0 to 100. It's designed to fairly compare websites of all sizes by using a tier-based system. **How It Works (Simple Version)** Your score is based on 5 key factors (each worth 20%): 1. **Velocity** - How much your traffic is growing month-over-month 2. **Efficiency** - How many clicks each of your pages gets on average 3. **CTR** - How often people click your site in search results 4. **Position** - How high your pages rank in Google 5. **Volume** - Your total organic traffic **Three Leagues, Three Score Ranges** Your league is determined by your monthly clicks, and each league has its own score range:

League	Monthly Clicks	Score Range	Badge
Rising	0 - 1,000	0 - 35	🥉 Bronze
Growth	1,001 - 10,000	35 - 70	🥈 Silver
Authority	10,001+	70 - 100	🥇 Gold

**The 5 Components Explained**

Component	What It Measures	Rising Max	Growth Max	Authority Max
Velocity	Monthly click growth	+500	+3,000	+10,000
Efficiency	Clicks per page	80	120	150
CTR	Click-through rate	4.0%	3.5%	3.0%
Position	Average Google rank	#1 = 20 pts, #3 = 12.8 pts, #5 = 8.2 pts
Volume	Total monthly clicks	1,000	10,000	50,000

**Real Example: Growth League Site** Let's say your site gets 5,000 clicks/month (Growth League) with these metrics:

Metric	Your Value	How It's Calculated	Points
Velocity	+2,000 clicks growth	(2,000 ÷ 3,000 max) × 20	13.3
Efficiency	60 clicks/page	Log scale: (log(61) ÷ log(121)) × 20	17.1
CTR	2.0%	(2.0% ÷ 3.5% max) × 20	11.4
Position	Average #5	0.8⁴ × 20	8.2
Volume	5,000 clicks	Log scale: (log(5001) ÷ log(10001)) × 20	18.5
Skill Score (0-100)			68.5
Final TrustSEO Score (Growth: 35-70 range)			58.0

**How the Final Score is Calculated** 1. First, we calculate your "Skill Score" (0-100) by adding all 5 components 2. Then we map it to your league's score range: - **Rising**: Skill Score × 0.35 → Range 0-35 - **Growth**: 35 + (Skill Score × 0.35) → Range 35-70 - **Authority**: 70 + (Skill Score × 0.30) → Range 70-100 In the example above: 35 + (68.5 × 0.35) = 58.0 This tiered system ensures that a small but perfectly-optimized site can score higher than a large but poorly-optimized site.

Question 6

What is 30-Day Growth?

Accepted Answer

30-Day Growth measures the percentage change in organic clicks over the last 30 days compared to the previous 30-day period. A positive growth rate indicates increasing search visibility and momentum. This metric is capped at 200% to prevent outliers from skewing the score. It's a key indicator of how fast a site is gaining traction relative to its size.

Question 7

What is Clicks per Page (Efficiency)?

Accepted Answer

Clicks per Page (also called Efficiency) measures how effectively your content performs by calculating the average number of clicks each page receives. It's calculated by dividing your total clicks by the number of pages that have received at least one impression in Google Search results.

Higher values indicate that your pages are performing well on average - meaning users are finding and clicking on your content. This is a quality metric that rewards sites with well-optimized, relevant content rather than just having many pages.

The metric uses a logarithmic scale to ensure fair comparison across sites of different sizes, with a maximum benchmark of 1,000 clicks per page. For example, a site with 10,000 clicks across 100 pages has an efficiency of 100 clicks per page, while a site with 10,000 clicks across only 10 pages has an efficiency of 1,000 clicks per page (much higher efficiency).

Question 8

What are Ranked Pages?

Accepted Answer

Ranked Pages represents the total number of pages on your site that have received at least one impression in Google Search results. This metric reflects your site's actual search engine visibility and content depth. More ranked pages typically indicate broader topic coverage and better indexing. It shows how many of your pages are actually visible in search results.

Question 9

What is Click-Through Rate (CTR)?

Accepted Answer

Click-Through Rate (CTR) is the percentage of impressions that result in clicks. Higher CTR indicates that your titles and descriptions are compelling and relevant to search queries. This is a key ranking signal that Google uses to assess content quality and user satisfaction. It measures engagement quality and how well your search listings attract clicks.

Question 10

What is Average Position?

Accepted Answer

Average Position is the average position of your pages in Google Search results across all queries. Lower numbers are better (position 1 is the top result). This metric reflects your overall ranking strength and competitiveness in search. Positions are calculated up to a maximum of 50. It shows where your content typically appears in search results.

Question 11

How is the data verified?

Accepted Answer

All data comes directly from Google Search Console through verified OAuth connections. We only display metrics from sites that have connected their GSC account and granted permission. This ensures all leaderboard data is authentic and verified.

Question 12

How do I add my site to the leaderboard?

Accepted Answer

To add your site, sign up for an account and connect your Google Search Console during onboarding. You'll authorize Trust SEO to access your GSC data, select your site, and provide basic information. Once connected, your site will appear on the leaderboard with verified metrics.

Question 13

How often is the data updated?

Accepted Answer

Data is updated daily from Google Search Console. We track rolling 30-day metrics, weekly performance, and monthly trends. The leaderboard reflects the most recent verified data available from GSC.

Question 14

Is my data private and secure?

Accepted Answer

Yes, your privacy and security are our top priorities. We only access the GSC data you explicitly authorize, and we use industry-standard OAuth 2.0 authentication. Your access tokens are securely stored and encrypted. We only display aggregated metrics on the leaderboard, not sensitive site details.

Question 15

Can I disconnect my Google Search Console?

Accepted Answer

Yes, you can disconnect your GSC connection at any time from your site settings. When disconnected, your site will be removed from the leaderboard, but your historical data will remain in your account dashboard.

Question 16

What if my site doesn't appear on the leaderboard?

Accepted Answer

If your site doesn't appear, make sure you've completed the onboarding process, connected your Google Search Console, and selected a site. Sites need to have active GSC data to appear. If you're still having issues, contact our support team.

Question 17

Do you offer API access to the leaderboard data?

Accepted Answer

Currently, leaderboard data is available through our web interface. We're working on API access for developers who want to integrate leaderboard data into their own applications. Contact us if you're interested in early access.

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